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Cervical cancer jab: SEO advice for the NHS and correcting scaremongering journalism

Oct 12th, 2009

A campaign to balance inaccurate news reporting about the cervical cancer jab is working. Malcolm Coles, SEO consultant and blogger, informs me that NHS pages with information about the HPV immunisation are steadily getting bumped up the Google rankings, displacing misleading and deliberately alarming newspaper reports. He says:
“The three NHS pages I was targeting are [...]

Tags: ben goldacre, cervical cancer jab, google juice, hpv vaccination, nhs choices, pcc, professor harper, seo, sunday express

Posted in Media, media ethics, newspapers, seo • Comments

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- JTownend: RT @dontgetfooled: I was told Coulson asked a journalist on The Guardian to trykeep telephone-tapping stories out.. http://bit.ly/aLfvGd September 3, 2010
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- Posted 18 tweets on Twitter. (Show Details)
  - Last day to fill in #medialaw survey for UK-based online publishers. It's here: http://bit.ly/medialawsurvey / http://is.gd/eSUEk
  - @Jonathan_Todd it's v simple - 5 mins max - http://bit.ly/medialawsurvey but can arrange something if no time today
  - @ljanstis not on iphone, but maybe on new version. and I use twhirl on my laptop
  - rooming arrangements of @IainDale and @AshleyCrossley1 during Party Conference 2010 http://bit.ly/cJEqYN (via @montrose77)
  - @MonicaMonica1 great. I plan to share findings on http://meejalaw.com, by end of September. Bigger research project starts after that
  - If like me, you didn't realise you could see new-style re-tweets with ease, they're here: http://twitter.com/#retweeted_of_mine
  - @Andbwell yes, I keep meaning to link up my account, cheers
  - RT @dontgetfooled: I was told Coulson asked a journalist on The Guardian to trykeep telephone-tapping stories out.. http://bit.ly/aLfvGd
  - @MonicaMonica1 I like the sound of yr job title! thanks for the RT, much appreciated.
  - @Andbwell think it's daft they changed system - tho I guess old way was annoying for ppl like stephen fry
  - Sussex police media relations officer jumps into comments on @marcvallee's blog - at length http://is.gd/eTfIo #pressfreedom
  - @sunny_hundal i agree, RTs part of the conversation and useful to see who's interested in same things
  - @samshepherd I think this site has its readers plus sorted http://bit.ly/aiD7pj (via @edyong209 #solo10)
  - how do ppl track the new(ish) style Twitter re-tweets?
  - #ff to many for project help, incl. @jackofkent @philipjohn @drawnalism @inforrm @jonslattery @psmith also plenty of non-twitterers
  - @sunny_hundal wow, how did I not know abt that - hadn't realised you cld see them that way
  - .@TowcesterNews @talkaboutlocal brilliant, thanks. My plan is to start building more resources at http://meejalaw.com / @meejalaw
  - @Jonathan_Todd cheers! findings will be shared on http://meejalaw.com
- Bookmarked 6 links on Delicious links. (Show Details)
- Posted 13 tweets on Twitter. (Show Details)
  - Certain sections of both the blogosphere and the press remain tainted by homophobia, says @inforrm http://wp.me/pMDHB-11F
  - .@jackofkent: needs to be open judicial inquiry Deputy PM Home Secretary shld appoint one immediately #MetGate http://bit.ly/dshFiD
  - NOTW's response to NYTImes: http://is.gd/eRaOZlt;lt; wondering which media outlet they would consider without 'conflict of interest'?
  - all *14* phone hacking articles in Google News (UK) http://is.gd/eR3cA; all *921* 'the Stig' articles in Google News (UK) http://is.gd/eR3wt
  - weird things going on with tweetdeck on my iphone. can anyone remember how to delete an account?
  - RT @psmith: grt comment frm @greghadfield: paywall is unique opportunity to build customer relationships with name,emailcredit card no.
  - @jackofkent most interested to hear view on what next. serious allegations have been made before, and nothing happens
  - @NewsMatters enjoying various projects! summer seems to have whizzed by though. Hope all's well with you
  - RT @dontgetfooled: RT @mediaguardian: MP seeks judicial inquiry into NoW phone-hacking allegations http://bit.ly/ay6Tgg
  - @r4today will you be asking Andy Coulson on programme tomorrow to respond to NYTimes allegations? #metgate
  - RT @psmith: Tabloid hack told me back in 2007 that 9/10 big red-top stories involve illegal payments for phone numbers http://bit.ly/aB2PMf
  - Guardian has a quote frm Coulson: I absolutely deny these allegations http://is.gd/eR3IG
  - ta-da: here's my new online media law blog (@meejalaw), with a reminder that there's one day left to complete the survey http://is.gd/eRHfT
- Posted 7 tweets on Twitter. (Show Details)
  - News bulletins today like a scene out of Robert Harris' The Ghost. Who'll be first to crack the secret code?
  - I'm attending Bloggers in the Dock feat. lawyer Mark Stephens #onauk Sept 14 http://onaukseptmeetup.eventbrite.com #medialaw
  - @wilsondan his mum is even posher, as seen on WDYTYA?
  - RT @mjrobbins: The New York Times pin serious crimes on the PR guy for the Prime Minister, and this is the media response -gt; http://b ...
  - {Fantastic organisation they're paying expenses} Journ students: Rt @NewsMatters: We're advertising for an intern: http://bit.ly/bX9Dsh
  - Czech Hyperlocal Cafe Project Shut By Investor, Citing Lack Of Return http://t.co/Ip6yiG0 via @paidContent
  - RT @arusbridger: Coulson knew all about phone hacking in his newsroom. Exhaustive 6k word NYT investigation. http://nyti.ms/cjdehk
- Posted 2 tweets on Twitter. (Show Details)
  - Just used the 'undo discard' button on gmail. How thrilling. And satisfying. I cld never see why wld be useful before
  - honoured to be acquainted with hyperlocal's 'godfather'! gt;gt; profile of @mrrickwaghorn / @addiply in Indy http://ind.pn/9H7fzZ #journalism
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ann widdecombe bbc ben goldacre blog08 bloggers blogging blogs brighton charles arthur charlie beckett citizen journalism clay shirky democracy emily bell geotag google guardian guido fawkes joe kinnear jonathan ross journalism journalism.co.uk journalists kathryn flett laptop linking Media media regulation nightjack nuj online journalism paul bradshaw pcc private eye publish2 russell brand sarah palin seo stephen fry sunday times the restaurant the times twitter welsh wok wordpress.com
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Cervical cancer jab: SEO advice for the NHS and correcting scaremongering journalism

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